For example force player to unlock it after chosen level (I'd take a look at the funnel and open the Hero room prior to a level with the biggest drop off). Why should the spend to get 4th, 5th or 6th Hero that is only marginally better?Ī sound monetization strategy would be to introduce the Hero Room earlier. They've already gone this far without using any money and now you've just given them 3 new heroes to play around with. Secondly it's hard to believe that players will monetize well at final levels when there's not that much content left. Firstly even extremely well retaining game has lost at least 30% of its initial active users by the time they reach the later levels simply because they're unable to beat all of the levels till that point. In reality players unlock the Hero Room at later levels.
BEST HERO IN KINGDOM RUSH UPGRADE
Unlocking the hero room requires you to have 15 Stars, but having 15 Stars is not encouraged by the game as the players are taught to consume all the Stars they earn for beating a level to upgrade their defenses instead of saving them for one big purchase.ġ5 Stars unlocks the Hero Room and gives 3 free heroes and But this awesome concept is implemented in very silly way. There are 7 different heroes out of which 3 are free on 4 can be purchased with IAP.
Basically how it works is that before each battle you can choose one of the heroes and command him/her on the battlefield. The Hero Room - Great Concept, Poor Implementation
Active consumption of Gems would convert into greater demand for Gems which would then result as increased IAPs of the Gems packs. This would lead to far more players actively entering the in-game shop from the get go and using their Gems to purchase power-up. To monetize once I'm running low on Gems.īy fixing the three issue above arguably near 100% of all active players would understand the concept of the Gems. In other words, great replay value for each level!įinally a place where I can see my Gem balance andĪctually use some Gems. So the better you play the better defenses you'll get, which enables you to go back and best previous levels in challenge modes and earn more Stars to get even better defenses. Stars are then consumed to permanently upgrade defenses (more hit points, attack points etc.) as well as to unlock heroes. In case player really gives it to the enemy in the "normal" challenge he'll earn 3 Stars and will be given chance to earn 2 more Stars by besting the same level in two different challenge modes. First there's the "normal" challenge, where player has to simply survive under the waves of enemy attacks. Players can also buy Gems via IAP.Įarning Stars is a bigger deal.
Gems can then be used to purchase from a narrow assortiment of various consumable power-ups that can be used to win the battles. So win or lose you'll still pocket some Gems once the battle is over. In Kingdom Rush players earn Gems by slaying enemy troops. But despite not having restriction mechanics Kingdom Rush does introduce soft currency called Gems and makes exemplary use of the Star mechanics. Kingdom Rush's core loop is that typical for a paid game in the sense that there's no restriction mechanics other than the progressive difficulty of the levels themselves.
BEST HERO IN KINGDOM RUSH FOR ANDROID
In the end I do believe that you could at least double the daily revenue of the title and make few millions on a free version for Android with a month or two of development.īefore you continue, play Kingdom Rush on browser Yet despite being such a great game it has barely hit top 50 grossing chart on iPad. It's actually so good, that I couldn't take my iPad to work cause I couldn't stop playing the game. , released as free flash browser game on July 28, 2011
0 kommentar(er)
