Service Accounts, Subscription Accounts, and WeChat Work (otherwise known as an enterprise account.) For more info on mini programs read here! In this blog we will be covering the traditional 3 accounts. However, setting up a WeChat official account isn’t as easy as you might expect. Setting up a WeChat official account allows brands to reach out a huge audience and raise brand awareness in an effective way. WeChat is an essential and outstanding marketing tool for business to enter the Chinese market. Which WeChat Official Account fits you best? While it might not be the Facebook of China feature-wise it has grown into the largest and the most influential social network & messaging platform in China. While many call it the the Chinese Facebook, there are a range of platforms which compete for that title. WeChat is taking over China in both social and commercial aspects. Whether 1st generation or 5th generation, people of Chinese descent around the world also use WeChat to communicate with relatives and read content in their native language. While you’d think this platform is only effective for marketing within China, you also have to consider the massive amount of people of Chinese descent around the world. With 800 million mobile internet users, even if you include overseas users WeChat is obviously nearing a 100% user penetration rate in China. You can book a taxi, pay your friends, listen to music, read breaking news, and call your mother all from within this one app.Īs of May 2019, the number of monthly active users for Weixin and Wechat was clocked at 1.112 billion. It’s also the main form of communication in China for both business and personal conversations. With 626.1 million users logging into WeChat every day and using various functions for daily tasks. WeChat is spreading at rocket speed in China. With this many functions it’s no surprise it’s nearly taken over China completely. Put simply, WeChat is like combining Venmo, Facebook, Whatsapp, Google News, Tinder, and Pinterest into one app.
#Setting up an wechat official account pdf
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#Setting up an wechat official account how to
How to Set Up A WeChat Official Account Read Nowġ0 Ways to Get Your WeChat Official Account Off The Ground Read Now Which of the 3 WeChat Official Accounts Fits You Best? Read Now Table of Contents: The Ultimate Beginner’s Guide to WeChat for Business (2019) In this guide, we’ll tell you all about how to get started opening a WeChat official account and using WeChat for business.Īs of Q2 2019, Tencent reported that WeChat now has over 1.32 Billion MAU, so this is one app you won’t want to skip out on! In this blog we’ll cover some basic elements of WeChat including how to get our own WeChat Official Account and how to get started with WeChat marketing. Meanwhile, more than half of them are using one online social service to chat with friends, make voice and video calls, play games, split lunch bills, make online payments, and even send red packets during Chinese New Year. A country with over 1.4 billion people has no access to Facebook, Instagram, and Twitter.
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